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The Invention of Elastic Chewing Gum

The invention of elastic chewing gum reveals that different designs are associated with various cognitive facilities.

The invention of elastic chewing gum is a disruptive development. Chewing gum has been around for at least 8,000 years. For at least 100 years, we know that it stimulates the brain and makes us feel alert. Exactly how it works is still not clear. In the 1980s, people began to examine brains with magnetic resonance imaging. They found that chewing increases blood flow in the central parts of the brain. After that, Japanese researchers continued to investigate the effects of chewing. In 2017, a study showed that chewing affects the HPA axis that regulates stress levels. The following year, it was also possible to prove that harder chewing resistance gives a better effect. At the same time, it became fashionable in the western world to train facial muscles.

Better Results From Elastic Chewing Gum

The invention of elastic chewing gum built on a discovery that Peer Norbäck made when chewing. He trained cognitive abilities simultaneously and noticed that his performance improved when he chewed. Peer then became curious. Therefore, he began to study all the world’s research reports that had to do with chewing. Peer realized that modern people chew too little. Then he also understood why hard chewing had this unexpected effect on the brain. Peer filed the first patent application in June 2019 (pat. No. 602778), and the following month, the company JAWPEER was formed to develop the invention of elastic chewing gum.

Environmentally Friendly and Non-Toxic

When Peer began to develop the first CHEWPEER (pat. No. 605914), he put high requirements. He decided that they should be environmentally friendly, free from toxic and safe to chew on. No harmful substances must excrete even if you chew hard. The independent research institute RISE built a machine to investigate the matter. The requirement was that they should not excrete any measurable harmful substances at all. The accuracy of the measurements was 1 ppm and CHEWPEER passed the test with no remarks. Other jaw trainers on the market are not as clean. The unique thing about JAWPEER is environmental awareness and that the products both train the face and stimulate the brain.

Designed for Both Young and Old

To minimize the risks, CHEWPEER’s design is a pattern torus (pat. No. 84699). A torus has a hole in the middle that you can breathe through if you happen to put it in the throat. It is also possible to attach a safety line to the hole. The chewing product can thus be used by both young and old. These groups benefit from chewing in different ways. Jaws, facial form, and teeth develop by chewing during childhood. Dementia that affects the elderly is associated with reduced blood flow in the brain, something that chewing can counteract. Increased blood flow in the brain also means that the brain’s ventricles fill with fluid that can flush out debris at night through the newly discovered perivascular system.

Different Models of Elastic Chewing Gum

After trying the product on a set of test users, Peer realized that different people had different chewing needs. Therefore, he developed a series of models with different sizes and hardness. They also got different pattern designs. The invention of elastic chewing gum is much more environmentally friendly than traditional “plastic” chewing gums. When the new products came from the factory, Peer tested them again. Then he noticed something exciting: different designs are associated with various cognitive facilities. A new technical patent was filed in June 2020 (Patent Pending 2030192-5)

Development of the Medical Device

Research is underway to investigate whether the hardness, size, or texture causes different CHEWPEER’s to have other effects on the brain. And the development will not stop with this study. Part of the innovation is about enhancing CHEWPEER with a sensor that registers how much you chew, which force, and which teeth to use. The statistics transfer to an app that maintains the usage. At the same time, saliva in the mouth is analyzed. Saliva contains a lot of information about the user’s health. This medical technology development starts as soon as we have the financial means needed.

CHEW PEER Prevented Sore Throat

One night Peer woke up with an itching throat during the Corona Pandemic 2020. Peer did not want to get sick. To prevent coughing, Peer put CHEWPEER in a vitamin C solution and swallowed it. Then he pulled it up with the safety line. He repeated this a few times and it had an effect. He was thus able to prevent the virus from cultivating in the throat. Since then, he has used the technology to keep colds away and always managed to stop them. The ability to prevent colds is a bonus included in the product’s patent.

Help From a Knowledgeable Patent Engineer

From early development, Peer protected the innovations in every conceivable way. The team around JAWPEER includes one of Sweden’s most knowledgeable Patent Attorneys, Lars A Wern. Wern is both an intellectual inventor and legally knowledgeable in intellectual property rights. He knows how innovative inventions usually develop. It starts with an independent inventor doing empirical experiments acquiring unique knowledge – the knowledge manifest in a product that solves one or more practical problems. Unlike several public and private investors, he sees the potential in elastic chewing gum. A disruptive invention can change the chewing gum market and create new non-invasive medical products of great benefit.

CHEWPEER Increases Neuroplasticity

Preliminary studies suggest that CHEWPEER increases neuroplasticity. By neuroplasticity the brain can change and re-program itself even later in life. Without neuroplasticity, we would not be able to learn new things. If the results are confirmed, the products will be indispensable for anyone who wants to optimize their brain or change their thinking habits. Therefore, some models of CHEWPEER can facilitate studying or improve sports performance by increasing the ability to concentrate. You can use other variants to rehabilitate burnout or traffic-injured patients. Hopefully, even cure traumatized or criminal brains. The possibilities are enormous.

An Idea Whose Time Has Come

“There is nothing more powerful than an idea whose time has come.” The quote from Victor Hugo fits into JAWPEER. The product is both healthier and more environmentally friendly than traditional chewing gum. Our bodies are made for a completely different life than the modern human. We are a herd animal, made for being outdoors a lot and using our teeth as tools. Chew-friendly JAWPEER makes it easier to live as we intended to do. When the research results start to flow in, it will show that JAWPEER is helpful in dentistry, beauty care, and not least in neurological medicine. As the market grows, the patents can form the basis for a business model built on worldwide license distribution.


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The Problem With Chewing Gum

The main problem with chewing gum is that we want them to taste sweet. The common sweeteners have different deficits.

What is the problem with chewing gum? Chewing is healthy and we should do it much more. We cannot eat as much as we like, then we become overweight. But what’s wrong with chewing gum? The problem with ordinary chewing gum is that plastic is harmful to your body. On the one hand, the base in ordinary chewing gum is made of plastic. If you are afraid of plastic poisoning, you should refrain from that reason. But the biggest problem is the sweet taste.

Sugar Is Brain Doping

When chewing gum was launched in the United States, sugar was added. Sugar contains glucose which is fuel for the brain. Chewing increases the blood flow to the brain. It made you feel alert and in a good mood. Chewing gum with sugar is like brain doping. For that reason, the US Army gave chewing gum to its soldiers during WWI. There was only one problem: Sugar corrodes the teeth. When you chew, the sugar is baked into the bolus and released slowly into the mouth. In the long run, it would prove to be very harmful.

Wrigley’s Early Child Advertising

Chewing gum manufacturer Wrigley’s invested in children’s advertising. They gave away sugary chewing gum to American children as a two-year present. A few packets of chewing gum were enough to create an addictive craving for more. The small child’s brain cannot resist sugar. To get chewing gum as a birthday gift reinforced the positive feeling. Making children addicted to chewing gum was very profitable. This creates lifetime consumers who have time to buy many packages before they die. Wrigley became one of the richest men in the US.

Sugar Sweet Destroyed the Teeth

The generations that grew up in the 20th century often suffered from caries. The problem with sugar chewing gum was that it ruined the teeth. The teeth that could be repaired were filled with dental amalgam, the rest had to be extracted. Many got false teeth before they were 25 years old. In the 1960s, researchers realized that sugar was behind the caries epidemic. Therefore, dentists began to warn against chewing gum. Wrigley’s and the other chewing gum manufacturers then exchanged sugar for the newly discovered, artificial sweeteners that were available. The chewing gum is now relaunched as a dental product. The sweeteners did not give energy to the brain, but they did not give caries either.

Artificial Sweeteners Damage the Gut Microbiota

What was not known then was that the sweeteners had even greater harmful effects, not on the teeth but on the intestinal bacteria and internal organs. Common sweeteners (Sorbitol, Xylitol, and Mannitol) are Polyols. Polyols should be avoided if you have gastrointestinal problems. The letter “P” in FODMAP stands for Polyol. The problem with chewing gum that contains Polyol is diarrhea, bloating, and stomach cramps. Even if you do not have IBS, you can get these problems from Polyols. They are simply harmful to intestinal flora. Therefore, many manufacturers have switched to sweetening with Aspartame.

Aspartame Can Be Even Worse

Aspartame is found in more than 6,000 food products around the world. The substance is approved by FDA, but most people are not aware of how controversial Aspartame is. Aspartame has been shown to cause fatty liver and glucose intolerance. Another problem is that Methanol is formed when the body takes care of Aspartame. Methanol is toxic and breaks down into formic acid and formaldehyde which are even more toxic. Formic acid can make you blind. Formaldehyde causes genetic damage and is classified as carcinogenic to humans.

What Can You Chew Instead?

Elastic chewing gum is an excellent alternative. They are not made of plastic and contain no sweeteners. If you want to have a taste you can store them in mouthwash (without sweeteners). They do not change shape when chewed and reuses over and over. Therefore, they are cheaper in the long run than buying regular plastic chewing gum. Elastic chewing gums have much better chewing resistance. In addition, they are more eco-friendly, both for the body and for nature.


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Protect From Burnout With the Jaws

Other animals use the jaw to control feelings too.

How can the jaws protect from burnout? Evolution gives us important clues to how we can protect the brain from stress. Jaws evolved 400 million years ago. Then all life on earth lived in the sea. In the beginning, the jaws were pumping organs, closely related to the heart. During evolution, the heart ended up in the chest and the jaws in the head. While the heart pumps automatically, the jaws developed into a consciously controlled organ.

Our species Homo Sapiens is only 300 000 years old. As embryos, however, we go through the evolution in ultra-rapid. In early fetal development, the heart and jaw are two similar folds next to each other. At week five, they begin to separate. Both are super vital to us. The jaws make sure that we get nutrition and the heart pumps it around in the body. The jaws specialized for hunting, defense, and chewing. Therefore, the teeth are the hardest parts of the body and the masticatory muscle masseter is the strongest muscle.

Limbic System in Imbalance in Case of Burnout

Our jaws are made to deal with severe emotional problems that cause irritation, aggression, or frustration. The jaws are the most moving part of the face used to communicate emotions. Therefore, the chewing organ is linked to the limbic system in the brain that regulates emotions. Other animals chew more and harder. Vertebrates hunt, eat, ruminate and defend themselves with their jaws. Modern humans no longer use their jaws for hunting and defense, but the biological connections remain.

Jaws Are Connected to Emotions

The limbic system controls our ability to adapt socially and socialize with other people. An imbalance in the limbic system is often behind mental problems and burnout. Therefore, the jaws still have strong emotional ties. We react to psychologically overwhelming feelings with the jaws. Many linguistic expressions suggest how the jaws are connected to different emotions. We say that we drop our jaw in surprise, clench our jaw and grind our teeth when we get angry, and laugh until the jaw hurts when we have really fun.

Chew To Protect Yourself From Burnout

The connection of the jaws to the limbic system can protect you from burnout by chewing. Several studies have shown that mental stress and disharmony are related to jaw problems and bruxism. From a psychosomatic perspective, unresolved mental problems are transferred to the chewing organ and physically processed with the jaws. Using chewing as a channel for stress is an effective and risk-free solution to the problem of stress management. Many studies in recent years have shown that chewing with strong chewing resistance can help reduce stress and thus protect your brain from harmful stress and burnout.

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Elastic Chewing Gum Are More Chewy

Elastic Chewing Gum are more chewy that plastic chewing gum

Elastic Chewing Gum are more chewy. Chewability define as the quality or degree of being chewable. Crispy things like snacks dissolves in saliva. They are chewable just in a few seconds. The aim of JAWPEER is to make the World’s most chewy stuff. This means two things: They are comfortable to chew and resilient. There are different methods to estimate chewability. We use the unit Joule to calculate the chewing energy it takes. When you train your face by chewing you want to lose energy. A Joule is an energy required to lift one Newton one meter, approximately a 1 kilogram weight 1 decimeter.

24 000 Joule Chewing Energy in CHEW PEER medium

An average bite at CHEW PEER presses 20 kg 5 millimeter. This equals 1 Joule. Assume for the sake of simplicity that every bite takes 0.6 seconds. Then we chew 100 times every minute. A CHEW PEER resist at least 4 hours of intense chewing before it breaks. It means 240 minutes. 100 bites per minute means 24 000 reps. If every elastic chew requires 1 Joule, the total chewing energy in CHEW PEER medium is 24 000 Joule.

150 Joule Chewing Energy in a plastic Chewing Gum

Plastic chewing gum has two phases of chewing. The first phase crush the tasty cover. Then the resistance is 20 kg as in CHEW PEER, but the bite is just 3 millimeter. 0.03 times 20 equals 0.6. If it takes 100 bites to crush the cover it takes 60 Joule of chewing energy. After that only the gum base resist, so the second phase is much softer. An average plastic bite takes 1 kg times 3 millimeter. This gives 0.03 Joule. A chewing gum is normally used for 30 minutes. With the same chewing rate (100 bites per minute) we get 3000 bites. 3000 times 0.03 Joule gives 90 Joule of chewing energy. The first and the second phase added gives 60 + 90 = 150 Joule. That’s a reason why we think that elastic chewing gum are more chewy.

Elastic Chewing Gum is Cheaper

Say you want to buy cheap chewing resistance. One single CHEW PEER medium has the same resistance as 160 plastic chewing gums, according to the calculations above. Plastic Chewing Gum is $0.1/pcs. This means that it takes $16 to get the same chewing resistance from ordinary plastic Chewing Gum, like Wrigley’s Airwaves. CHEW PEER medium is $4/pcs. This means that the CHEW PEER medium is four times cheaper than plastic chewing gum if the chewing resistance counts. Not to mention CHEW PEER LARGE hard which is much tougher…

To Eat a Lot of Carrots Instead

One can eat carrots instead, someone may suggest. That’s true! An average carrot is 16 edible centimeters. If we make 5 mm chewy slices every carrot gives 32 slices. The chewing resistance is 10 kilogram. Every slice is chewed 50 times. 32 slices times 50 is 1600. Every bite takes the chewing energy 10 kg times 5 mm = 0.5 Joule. A carrot requires 800 Joule chewing energy. To use the same amount of energy as a single CHEW PEER medium you have to eat 30 carrots. Carrots are healthy, but not that amount. If you try to eat so many, be careful with the stomach.

It takes 30 carrots to reach the same chewing energy as one CHEW PEER medium
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Explore Your Unknown Senses

The mouth is complex like a Mandelbrot fractal. By using JAWPEER you can explore the unknown senses of the mouth.

Explore your unknown senses with JAWPEER. The Ancient philosopher Aristotle wrote that we have five senses: sight, smell, touch, taste and hearing. But we have many more. Author Guy Murchie lists 32 sentences in his book The Seven Mysteries of Life (1978). An example is the sense of balance that registers the earth’s gravity. The brain processes the information and ensures that the body is in balance. Another of our unknown senses is called proprioception. It gives us a sense of physical bodies.

JAWPEER is Designed to Stimulate the Mouth

The mouth is particularly sensitive to sensory impressions of shape and texture. JAWPEER is designed to stimulate the senses of the mouth by a greater chewing resistance than regular chewing gums. The mouth is somewhat of the body’s laboratory. Unfortunately, in our modern society, we do not use the mouth as much as we should. The Internet, film, TV, radio, and newspapers only use sight and hearing. Therefore, the mouth senses suffer from inactivity and bad stimulation.

The Brain’s Self-Playing Piano

When we use JAWPEER, the brain starts an automatic program. The program reminds of a self-playing piano where the teeth act as keys. When we run the program and chew around, different parts of the brain activate, and sweet music occurs. Chewing makes us more concentrated and less stressed. This is due to that JAWPEER explore your unknown senses. In addition, the mood is improved.

Chewing Helps Us to Remember

If we do not chew enough, we will have problems. There is a clear link between chewing ability and brain activity: among those with poor chewing ability, the risk of dementia and Alzheimer’s is much greater. Chewing increases blood flow in central parts of the brain that help us think and remember. More than one in ten people have problems chewing. It can be extra important for them to use JAWPEER and build up the ability. But take it easy. The mouth also has a well-developed sense of pain. Jaw pain is not funny at all. Talk to your orthodontist or dentist and ask for an exercise program to get rid of the pain.

Meta-Senses Register Pleasure and Pain

The senses that are based on impressions from other senses are called the meta-senses. One of them is the pain sensation. Another meta-sense is the feeling of beauty or wellbeing. When it comes to pleasure, the mouth is often involved because it is so rich in nerve cells. The mouth is also connected to our senses of sexuality and communication which gives many people great pleasure.

Explore your unknown senses with JAWPEER

Chewing can stimulate at least ten senses. In addition to taste and smell, the mouth also experience temperature, pain, well-being, proprioception, light touch, hard touch, disgust (an own sense!), nutrition-, fluid- and salt balance. All these senses can be experienced by using different CHEW PEER. Using JAWPEER is therefore an experience beyond the ordinary. CHEW PEER Collection contains products with different sizes and hard for you to be able to explore your mouthfeel and find the personal favorite that gives you the most pleasure.

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Can Personal Science Help Know Thyself?

Know thyself was the famous ancient Greece device at the temple of Apollo.
Know thyself

Can you know thyself through personal science? Most of us strive to know and define ourselves. JAWPEER wants to make it easier. By chewing, both the brain and the look can improve. “Know Thyself” was the famous inscription on the temple of Apollo in ancient Greece. The ancient Greeks trained, fought, danced, fasted, ate, chewed, and philosophized to get to know themselves.

The philosopher Michel Foucault believed that what we call the self is physically measurable. Body hacking, fitness, bodybuilding, yoga, meditation, martial arts, eHealth, and eSports are all strategies to get to know yourself. Because people are different, there is no one-size-fits-all method. Who we are and want to become is determined by our environment, heritage, and habits.


Our heritage is hardwired in the genes. We cannot change DNA, but we can adapt to it. Through a DNA test, we can map our properties. What is good or healthy varies between different individuals. Evolutionary medicine is based on the fact that our DNA is not adapted to the rapid changes in society. Since we are genetically Stone Age people, it is good for us to eat the paleo diet and chew a lot. What we eat is a matter of nutrition. A diet adapted to your DNA can increase your well-being, and even prolong life. But it is not enough to eat right; the environment must be good as well.


The human environment has changed enormously since the Stone Age, not only because of the greenhouse effect. Genetically, we are made to live as hunter-gatherers in flocks and sleep in the open air. Most modern people live in a city and eat fast food. According to “Iceman” Wim Hof, we can strengthen the immune system by getting out of the comfort zone and exposing the body to extreme stress such as lack of oxygen and cold. Living too comfortably is devastating in the long run.


If you want to make an everlasting change, you better change a habit. Habits are done without thinking. Psychologist William James said that 99.9 percent of our behavior is controlled by habits. Good habits make your life good and vice versa. Self-control is about embracing good habits, but most people who try to change habits fail. Habits should therefore change gradually and one step at a time. As with JAWPEER: start carefully. In this way, the body has time to adapt.

Get to know yourself

The contemporary individualist project is to explore and identify oneself. You cannot change your DNA, but you can change the environment and habits. Research shows that it is easiest to change a habit while changing your environment. If you are moving or changing jobs, you should also take the chance to create a new and better habit. Do not try to change more than one. The chance of success is much greater if you concentrate on one thing at a time. Before you change first it is good to understand how you work.

A smartwatch helps you know yourself by self-tracking

Personal science grows with self-tracking

Personal science is perhaps the fastest growing global trend. Gary Wolf TED talk is about the technology that changes our lifestyle: smartwatches, mobile apps, IoT, and cloud services monitor our physical bodies ​​around the clock, even at night. Not only if you sleep but also what kind of sleep – deep, light, or REM sleep. Mapping one’s own habits with the help of technology are called self-tracking. This means measuring how the body behaves in different situations. Today, more than every other Swede has an app to keep track of how much they exercise, eat, or sleep. Technology makes personal science much easier. All that is required is that you are systematic and curious.

The Quantified Self – know thyself with technological aid

If we want to be more efficient and rational, we need to get to know ourselves better, says Gary Wolf. He started the QS movement, a community that deals with self-knowledge. Many physical connections are general and apply to all of us: If we sleep too little, we get tired. If we overwork a muscle, we get exercise pain etc. But some connections differ because we have different bodies, blood groups, allergies or hormones. Self-knowledge is about understanding things that affect you and no one else.

Personal Science is Just Like Other Science

Personal science uses the same methods as ordinary science. It is about finding a connection between cause and effect in an experimental way. The difference is that the researcher and the object of study are one and the same person. If you want to experiment with yourself, it is advisable to research one thing at a time. Otherwise, it can be difficult to plot causes and effects. If you check what happens when you chew JAWPEER there are a lot of things to examine. What happens to the saliva flow? How do the jaw muscles react? Do you experience any difference in concentration? Stress? Mood swing? Face shape? Take one thing at a time. Try to measure the effect with an app, so you do not have to make subjective estimates.

JAWPEER is careful with the risks

For the safety of our users, JAWPEER is careful with the risks. The material is well tested and does not emit any harmful substances. To investigate what happens if someone happens to swallow the product, I have swallowed one on purpose. I must say it passed unnoticed through the digestive system. For those who still are worried about swallowing the product, we recommend using a safety line.

Explore your unknown senses

The philosopher Aristotle, who lived in ancient Greece, thought we had only five senses. You may have heard that too. But we have at least thirteen. Chewing can stimulate ten or maybe more. The mouth registers taste and smell, but also temperature, pain, proprioception, light touch, hard touch, disgust (an own sense!), Fluid, and salt balance. All these senses are united in what is called mouthfeel. JAWPEER is therefore an extraordinary experience. CHEW PEER Collection contains products of different sizes and hardness. Examine your mouthfeel and hopefully, you will find a personal favorite.

Feel free to report interesting results

If you chew JAWPEER and discover an interesting connection, you should pay extra attention. Repeat the experiment to see if it gives the same result again. Change the experiment a little and try to get a different result. Remember that the body strives for balance, so it adapts gradually. If the result remains, try to measure the result quantitatively in some way and report it to us. Technological developments make it much easier for us to get to know ourselves than it was in ancient Greece.

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What is Elastic Chewing Gum?

Elastic Chewing Gum is built on Art and Science. Painting by Edouard Manet

What is elastic chewing gum? Art? Fashion? Elastic chewing gum is best understood against the background of science and art. What distinguishes art from other objects is that art has no instrumental benefit. You can have fruits in a beautiful bowl, but a beautiful painting of a bowl is just beautiful. Art creates an experience that satisfies the brain via one or more senses. Just as elastic chewing gum does.

How Modernism Emerged

Visual art was often about portraying. The more similar, the better the image. Skilled artists earned their living by painting rich and powerful people. When the camera was invented in the 19th century, it became a crisis. The artists could not compete with the camera in depicting reality. Therefore, the painters took another attitude: Why paint something that already exists? Modern art paints something NEW, never seen before. For modern painters, the empty, rectangular canvas is a challenge: If you can create something that is not like any previous paintings, you have proven that you’re a modern artist.

The Arts Resembles the Science

Modern art is closely related to science. In science, the NEW is also interesting. If two people discover the same thing, the one who first publishes the results gets the credit. Competition makes science develop faster due to the search for new knowledge. New art or science defines in relation to the existing. As a living tree, there is an upward striving to new heights. The new discoveries or trends take place at the top. Anyone who wants to contribute to the development must stand on the shoulder of the Giants.

Modern Art Escapes From the Frame

In the mid 20th century, the possibilities of the canvas were almost exhausted. Everything that could be done on a white canvas was done. Then modern art exceeded its limits and became Conceptual Art. Conceptual Art is based on the claim that the idea behind it is the essence of Art. Thus, art resembles science. Science is based on ideas or theories as they are called. Artists and Researchers constantly test new ideas. The idea serves as a recipe for the experiment. Conceptual art does not have to be a painting. It can just as easily be a pop song, a urinal, or elastic chewing gum. Mass media gave Pop Art a huge impact. The marriage between John Lennon and the conceptual artist Yoko Ono reflected the relationship. Modern art was married to pop culture in the ’60s.

JAWPEER is an art for the mouth and not for the eyes

Elastic Chewing Gum Pop at a New Stage

Art is constantly evolving into new areas. What remains is to make art that stimulates other senses than eyes and ears; smell, taste and feel. These three senses unite in the mouth, a very complex and over 600 million years old organ. Elastic chewing gum is conceptual art for oral stimulation. In terms of art history, the products relate to sculptures of elastic material that many contemporary artists work with. Plastic chewing gum became a part of popular culture. Elastic Chewing Gum is more of contemporary pop art. The vision is to become somewhat of a pop star on the oral stage.

Why Elastic Chewing Gum Arose

Silicone was first isolated by the Swedish chemist Berzelius in 1823. In WWI the US Army sent plastic chewing gum to soldiers in service to keep their humor up. We knew the stimulating effects of chewing gum long ago. Elastic chewing gum could have originated at least 100 years ago, so why not until now? Probably because plastic chewing gums are cheap and the physical effects of chewing were unknown. At that time, it was not known that harder chewing resistance greater affected the brain.

Elastic Chewing Gum Built on Science

New DNA analyzes show that chewing gum has been around for at least 10,000 years. Why do people like to chew? MR-scanners made it possible to examine the brain without surgery. Recently, Asian researchers mapped how chewing affects brain activity. The research shows that chewing stimulates the brain’s reward system, among other things. The more we chew, the greater the effect. At the same time, today’s lack of chewing resistance in food has negative effects. Evolutionary scientists claim that humans had better teeth and chewed more in the past. We have problems with the teeth, breathing, and posture because we chew too little. Elastic chewing gum promotes healthy chewing habits. Habits that disappeared with our modern lifestyle.

Elastic Chewing Gum Better for the Environment

The most important environment for a human being is the own brain, especially the central parts. The same parts of the brain also stimulate through cold baths and breathing exercises. Not only the central brain benefit from elastic chewing gum but also the external environment. This is because of reuse and recycling. Plastic chewing gum developed in a time when no one took care of the environment. Countless birds and fish suffocated by plastic chewing gum. Disposable product was a recipe for financial success. They resulted in greater sales and thus higher profits. Plastic chewing gum is also sticky and a difficult piece of rubbish to remove. Elastic chewing gums provide greater chewing resistance. In conclusion, elastic chewing gum arose as a state of art to stimulate oral sensations and help protect the environment.

explore JAWPEER

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How Can I Keep My New Year’s Resolution?

JAWPEER helps you keep the New Year´s Resolution


How can you keep your New Year’s resolution? JAWPEER can help. New Year’s promises are often about ending bad habits. The book The Power of Habit by Charles Duhigg describes the three steps a habit consists of:

1. a need.
The need is often a negative feeling such as stress, restlessness, or cravings for sweets. The feeling triggers…

2. an action.
The plot is the bad habit we want to end. But since the need remains, we can not just refrain from shopping. The action leads to what we want, because the action…

3. Create a reward!
The reward is a positive feeling that satisfies the need or reduces it temporarily.

According to Duhigg, the habit is easiest to change if we redirect the need so that it triggers another action. Many habits have a connection with the mouth. Such habits are called oral and they are best replaced with something else that stimulates the mouth. We may want to stop snacking on sweets or chips, stop smoking or biting our nails. It almost requires that we have something else to put in our mouths instead, like chewing JAWPEER.

How to Keep your New Year’s Resolution With JAWPEER

JAWPEER are elastic chewing gums made to stimulate the mouth. They are available in different sizes and hardnesses to suit different needs. JAWPEER has greater chewing resistance than regular chewing gums and therefore gives greater rewards. They are environmentally friendly and easy to use. They clean the mouth, train the face and stimulate the brain. In conclusion: How do you keep your New Year’s resolution this year? Use JAWPEER.


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What Makes Chewing Gum Attractive?


Faberge egg with a CHEW PEER instead of a diamond ring.

What makes chewing gum attractive? Is JAWPEER attractive for chewing? CHEW PEER Collection is a set of Elastic Chewing Gum – a new and super pleasant experience in many ways. Find out if they are attractive to you, and which one suits you the best. You don’t know unless you have tried.

Attractive products suit different chewing preferences

Chewing preferences vary. If you chew one plastic gum slowly and think that root vegetables are hard to chew, then you will probably like a small and soft CHEW PEER. If you chew more normally or take two gums when you chew plastic gum, you will probably prefer medium. CHEW PEER Hard is for those who really like to chew and want a bigger challenge. A lot of people should have cred for product development. Wise advisors and extensive research lie behind the products. Attractive products are both safe, durable, and useful. Security comes in the first place. Therefore, RISE is engaged to check that the products do not contain harmful substances. The test protocol can be read here.

The concept is sustainable for the future

Sustainability is important, not least for the environment. Chewing gum is a disposable product that takes 20-25 years to break down. Last year, the world’s population chewed 500,000 tonnes of plastic chewing gum, much of which ends up in nature. The goal is to replace 50 plastic chewing gums with a single CHEWPEER. But chewing wears hard and there are almost no materials that meet this sustainable requirement. We are constantly developing, the current product is the latest prototype. In other words, progress is gradually continuing. There is still a way to go before we are really happy with the outcome.

Chewing has many good effects. Therefore, JAWPEER can be useful in many ways. An important effect is the increase of glucose in the central parts of the brain. It can make the user calmer, more focused, and better at problem-solving. This will now be further investigated in a study. If it gives good results, the research continues to investigate the effect of different target groups.

Different target groups are attracted

Elastic chewing gum can be useful for different purposes: oral hygiene, reducing wrinkles, alleviating stress, preventing cheek-biting, increasing concentration, improving facial shape, etc. Several different target groups might be interested. Thus, marketing JAWPEER is an experiment. After all, it is the customers who decide. Which audience is the most interested? Early adopters are invaluable in this context. You can contribute to the development of JAWPEER if you help us to test new areas of usage. Is JAWPEER something for you? Take our test and check.

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Can Powerful Chewing Counteract Dementia?


Powerful chewing can probably counteract dementia. Research has shown that chewing increases blood flow to parts of the brain that suffer from dementia. Every year we get older, blood flow in the brain deteriorates by half a percent. Reduced blood flow means that the brain cells do not get oxygen and nutrition and that they gradually die. It can lead to dementia that is common among the elderly.

Symptoms of Alzheimer’s and vascular dementia

The most common dementia is Alzheimer’s. It usually comes stealthily after the age of 65. Alzheimer’s disease affects functions such as memory, thinking, and the ability to find things. About 20% of all dementia cases are cerebrovascular, they impair blood flow in the brain. Sufferers often have high blood pressure and many elderly people have both Alzheimer’s and vascular dementia. Those affected become slow, have difficulty taking initiative and have problems coping with everyday tasks. Depression can be an early symptom. Read more about different forms of dementia here.

Chewing stimulates the hippocampus

Chewing is an effective way to maintain hippocampus performance, which deteriorates with age. Therefore, powerful chewing can counteract dementia in older people. Chewing increases blood flow in the brain and activates several different brain areas. Oxygen levels increase, among other things, in the hippocampus through chewing. Several studies in humans have shown that powerful chewing is effective in preserving brain functions that otherwise deteriorate with aging. Research from the EU reports on a link between oral health and cognitive functions.

Even healthy people benefit from chewing

Chewing can instantly provide better-thinking, improved word memory, and shortened reaction time. People aged 70-74 years without dementia but with poor chewing ability perform worse on a cognitive test than those with a good chewing ability. The chewing function assesses in terms of the number of teeth, maximum biting force, and the contact surface between the teeth. For normal subjects, all these values are higher than in subjects with cognitive impairment. Results show that chewing is linked to cognitive status, especially in older people.

JAWPEER is a Swedish chewing product with significantly greater chewing resistance than chewing gum. Chewing increases blood flow in the brain. The product developer has Alzheimer’s in the family. He uses CHEWPEER for at least an hour a day for a year and is very clear-minded. He recommends that others who are at risk for developing dementia should consider doing the same. Get JAWPEER and start chewing to keep the brain vital.

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